Local Broadcast 2020 Political Outlook presented by ICON International

Friday, July 10, 2020
10:00 a.m. - 11:00 a.m.

Hosted By: Danielle Hollander, Chief Marketing Officer, Visit Orlando

Guest Speaker:
Jane Meyerson Senior Vice President and Director of Local Broadcast

ICON International's SVP of Local Broadcast is going to review the 2020 market conditions due to political spend currently and projected for fall.

Register Now

Back to Business: Safely Returning to the Workplace
presented by BakerHostetler

Wednesday, July 15, 2020
1:00 p.m. - 2:00 p.m.

Hosted by: Julie Azar, Director of Business Affairs, Visit Orlando

Guest Speakers:
Kevin Shaughnessy Partner		Erin Sales Associate

Businesses are starting to reopen as COVID-19 restrictions are lifted across the globe. The decisions of when and how to reopen are critical to ensuring the success of your business, the safety of your employees, and the well-being of the customers you serve. Learn best practices and the latest developments. Please join Kevin Shaughnessy for this timely and insightful webinar discussing what employers need to know as they continue to open their businesses.

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COVID-19 Roadmap to Recovery Toolkit for Hotels - Presented by Digital Escape

Wednesday, July 22, 2020
10:00 a.m. - 11:00 a.m.

Hosted By: Toni Caracciolo, Vice President of Marketing, Visit Orlando

Guest Speaker:
Gordon Liametz Founder – CEO

Hotels and resorts can still make an impact at times like these and tackle the COVID-19 hardships by creating a 90-day action plan to build your brand presence and show customers you're prepared for when they start traveling again. We will share a roadmap with actionable steps that will cover how to audit your digital channels to include website content, social media, and revenue management ideas to create a simple, yet effective, growth plan.

Get ready for tactics, tips, and techniques you can put to work immediately.

You should attend if …

• You want to create an effective post-COVID-19 business 90-day growth plan.
• You want templates and ideas that will guide you through the process to audit your digital channels.
• You want to learn and understand the best content strategy for social media and your website.

If you are like most marketers, you are thinking about your organization strategically and this webinar is designed to help facilitate and accelerate this process.

KEY TAKEAWAYS:

1. Action steps you can do today to impact tomorrow.
2. A post-COVID Digital marketing plan template with example action steps.
3. At the end of the webinar, you will receive a 35-page roadmap template, social media audit form by channel and a 30 Point recommended action steps action pdf. 

Registration Opening Soon

COVID-19 Roadmap to Driving Revenue to Restaurants and Attractions - Presented by Digital Escape

Thursday, July 23, 2020
10:00 a.m. - 11:00 a.m.

Hosted By: Toni Caracciolo, Vice President of Marketing, Visit Orlando

Guest Speaker:
Gordon Liametz Founder – CEO

Join us to gain a deeper understanding of the impact COVID-19 is having on restaurants, bars, and attractions. 

Consumer behavior is changing and the way consumers are ordering and consuming food is constantly changing and creating trust and visibility for restaurants and attractions is critical to driving foot traffic and revenue.

Get ready for tactics, tips, and techniques you can put to work immediately.

You should attend if ...

• You want to create a strategy to drive a 90-day growth plan.
• You want templates and ideas that will guide you through the process to audit your digital channels.
• You want to learn and understand the best content strategy for social media and your website.

If you are like most marketers, you are thinking about your organization strategically and this webinar is designed to help facilitate and accelerate this process.

KEY TAKEAWAYS:

1. Action steps you can do today to impact tomorrow.
2. A social media audit template to assure that you are maximizing these channels.
3. 10 strategies you need to put in place today to assure your financial success during COVID-19

Registration Opening Soon

Yelp 101: Free Tips and Tools for Businesses

Wednesday, July 29, 2020
10:00 a.m. - 11:00 am.

Hosted By: Danielle Hollander, Chief Marketing Officer, Visit Orlando

Guest Speaker:
Andi Perez Senior Community Director

You’ve probably seen your business on Yelp, but have you downloaded the Yelp for Business Owners mobile app or taken advantage of all the other free tools? This session will walk you through how you can use Yelp for Business Owners to put your best foot forward on Yelp and tell the story of your business in a place that consumers are looking to find you. Update your business hours, add photos of yourself, your staff, and your product, learn what tips and tools can make you most successful in telling your story on your Yelp Business Page.

In this session, attendees will learn best practices for completing their profile on Yelp and taking advantage of the free tools available to move the needle and be found more often by potential customers. They will also be educated on best practices for responding to online reviews and have an opportunity to ask questions of a Yelp representative.

Data Signals & What's Next in the New Era of Travel  - Presented by Sojern

Hosted By: Danielle Hollander, Chief Marketing Officer, Visit Orlando
Guest Speaker: Richard Black, VP of Vertical Sales, Sojern

Click here to view this webinar from July 8, 2020

The Road to Recovery

Hosted By: Danielle Hollander, Chief Marketing Officer, Visit Orlando
Guest Speaker: Clayton Reid, CEO, MMGY

Click here to view this webinar from June 24, 2020

Consumer Insights for Travel During COVID-19

Hosted By: Daryl Cronk, Sr. Director of Market Research & Insights, Visit Orlando

Guest Speakers from Google Customer Solutions:
Sue Agostini, Manager and Nathan Jordan, Digital Marketing Strategist

Webinar Document Available:
Consumer Insights for Travel During COVID-19

A Traveling America Passes an Inflection Point: Key Findings from the Back-to-Normal Barometer

Hosted By:
Daryl Cronk, Sr. Director of Market Research & Insights, Visit Orlando

Guest Speakers:
Rich Thau, President & Co-Founder, Engagious
Jon Last, President, Sports & Leisure Research Group
Ron Bonjean, Partner, ROKK Solutions
Gina Derickson, Research Director, Engagious

Click here to view the recording from this webinar from June 12, 2020

Meetings and Event Industry Update

Hosted By: Mike Waterman, Chief Sales Office, Visit Orlando

Guest Speakers: David DuBois, President & CEO, IAEE; Mark Tester, Executive Director, OCCC; and Gavin Macgregor, Director, GBAC

Webinar Documents Available:
Essential Considerations for Safely Reopening Exhibitions and Events
IAEE/GBAC White Paper

Click here to view the recording from this webinar from June 5, 2020

Travel Advisors: Key Partners for Recovery

Hosted By: Elaine Blazys, Associate Vice President
of Travel Industry Sales, Visit Orlando
Guest Speaker: Brian Hegarty, Vice President Marketing, Travel Leaders Group

Click here to view the recording from this webinar from May 27, 2020

How Event Planners Are Managing Through the COVID-19 Crisis

Hosted By: Mike Waterman, Chief Sales Officer, Visit Orlando
Guest Speakers from Northstar Meetings Group: David Blansfield, Vice President & Group Publisher and Lauren Edelstein, Vice President, Content Director

Click here to view the recording from this webinar from May 20, 2020

COVID-19 Economic Update with Anirban Basu

Hosted By: Daryl Cronk, Sr. Director of Market Research & Insights, Visit Orlando
Guest Speaker: Anirban Basu, Chariman & CEO, Sage Policy Group, Inc.

Click here to view the recording of this webinar from May 13, 2020

Resilience & Recovery in Unprecedented Times

Hosted By: Mike Waterman, Chief Sales Officer, Visit Orlando
Guest Speaker: Sherrif Karamat, President and CEO, PCMA

Click here to view the recording of this webinar from May 1, 2020

Managing through the COVID-19 Crisis

Hosted By: Daryl Cronk, Sr. Director of Market Research & Insights, Visit Orlando
Guest Speaker: John Hach, Senior Industry Analyst, TravelClick

Click here to view the recording of this webinar from April 29, 2020

Understanding the Mindset of the (Post-)Crisis Consumer

Hosted By: Danielle Hollander, Chief Marketing Officer, Visit Orlando
Guest Speaker: Martin Stoll, Sparkloft Media’s CEO

Click here to view the recording of this webinar from April 22, 2020

There’s Good Out There

Presented by: Tripadvisor

Guest Speaker: 
Carol Johnson
Tripadvisor’s Senior Principal Client Partner for Florida, Caribbean & International 

Click here to view the recording of this webinar from April 15, 2020

COVID-19's Impact on Orlando’s Travel Industry

Presented by:
Daryl Cronk
Visit Orlando's Sr. Director of Market Research & Insights

Click here to view the recording of this webinar from April 8, 2020

• The most critical local health and government updates can be found at Orange County's coronavirus webpage, which includes a link to Mayor Demings' ongoing press conferences. 
• For support with utility bills, Orange County Utilities is suspending late payment fees for residential water and wastewater customers, in addition to disconnections for non-payment. OUC and Duke Energy are taking similar measures.
• For Central Florida residents whose financial stability is being impacted by the economic consequences of COVID-19, Heart of Florida United Way has set up a recovery fund. Individuals and businesses are encouraged to donate.
• For working families impacted by COVID-19, emergency paid sick leave, as well as paid family leave in the case of school closures, is provided through the new Families First Coronavirus Response Act. The act requires employers with up to 500 employees to provide paid sick leave and paid family leave, while providing a refundable payroll tax credit to employers to cover 100% of the cost of wages. There is also a refundable income tax credit for self-employed individuals.
• For individuals who have lost their jobs or are in transition, the Central Florida Hotel & Lodging Association has compiled a list of important benefit opportunities and resources.
• Effective April 2, Florida Gov. Ron DeSantis has suspended all evictions and foreclosures in the state for the next 45 days to ensure that residents will remain in their homes amid the coronavirus pandemic. The full executive order is available here.
  

• Second Harvest Food Bank is available for anyone in need of assistance. Its website contains a page for Coronavirus Prevention & Relief and a map of food-distribution centers.
• Student-feeding sites will run from 10 a.m. to 2 p.m. at all Orange County public high schools, plus 30 middle and K-8 schools. It will be a walk-up and drive-through system.
• The Rock Dinner Show's home, The Forum, is now a food bank to help feed hotel and other tourism industry workers who have been laid off. The Forum has 15,000 square feet of space, which workers hope to use for non-perishable food storage.
  

• The Orlando Economic Partnership has established a COVID-19 resource center page for Orlando employers that includes webinars, a business impact survey, news and updates, links to business assistance resources and more.  
• The Florida Small Business Emergency Bridge Loan Program provides short-term, interest-free loans to small businesses experiencing economic injury from COVID-19. Now through May 8, businesses with fewer than 100 employees may apply at FloridaDisasterLoan.org.
• Low-interest loans can be accessed through the U.S. Small Business Administration's disaster assistance program.  
• For small- to medium-sized independent food and beverage businesses, the James Beard Foundation has set up an industry relief fund.
• Daily updates and top news about the hotel industry can be found at Hotel News Now.
• Skift, a leading travel trade publication, is launching a new series of online summits called Travel’s Path Forward.
  

• United Way's 2-1-1 helpline is able to connect residents with critical health and social service resources.
• The Mental Health Association of Central Florida is offering free tools for Orange County residents, including counseling by phone.  
• Orlando Health has launched a coronavirus hotline (877-321-COVID) for patients and the community to obtain accurate information from trained healthcare representatives.
• Advent Health's coronavirus information hotline is 877-847-8747.  
• If you are experiencing symptoms that concern you, please contact your healthcare provider or the Florida Department of Health at 866-779-6121.
• Two drive-through testing sites have opened in Orange County, one at the Orange County Convention Center and the other at 12050 E. Colonial Drive. The hours of operation are from 8 a.m. to 5 p.m. More information, including criteria to be considered for testing, can be found at ocfl.net/coronavirus.
• Rep. Val Demings has shared resources and support for COVID-19 relief on her website.
  

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